Six things decide whether you rank. Here is what each one takes, and what we do about it.
01
Keywords & intent
What it takes. Knowing what people actually type into Google, how often, and what competitors rank for that you don’t.
What we do. We read your Google Search Console every night — you never open it — plus live search-volume data and a regular crawl of your competitors. Tools charge hundreds for this and hand you a spreadsheet; here it becomes the next thing we write.
02
On-page
What it takes. Titles, descriptions, headings and image text tuned page by page; content that answers what people search.
What we do. Agencies start at $500 a month and you never quite know what they did. Here the system writes the exact wording, shows you the evidence, and one tap puts it live in about five minutes — open the page and see it.
03
Technical
What it takes. Speed, mobile, clean structure, working links — invisible to you, decisive to Google.
What we do. Built into every site we make from day one, and our crawler keeps re-checking headings, links, image text and schema so it stays clean. Honest tip: this works best on a site we built.
04
Local & Google Maps
What it takes. A live, active Google Business profile; real reviews, answered; your details consistent everywhere.
What we do. Reviews are the biggest factor in Maps ranking, and review collection and replies run today. Your details stay consistent by construction, and we set up your social profiles and directory listings by hand during onboarding.
05
Backlinks
What it takes. Other websites genuinely referencing yours.
What we do. The honest one: we never buy or “build” links. Buying links breaks Google’s rules and gets sites penalised. Real links come from real content — which is what the engine writes, and why we give you an extra page a month free.
06
AI engines — ChatGPT, Perplexity, Google AI
What it takes. When AI answers recommend a local business, they cite pages that are cleanly structured, factually written and actually answer the question.
What we do. That’s exactly how every page and blog we ship is already built — one clear heading structure, the right schema, plain factual writing, question-and-answer sections. Agencies now sell this as a separate service. Here it’s just how it’s done.